Brand
The Klurster QR logo, colours and how to use them. Klurster QR is part of the Klurster family, so it shares Klurster's K, colours and typeface.
Horizontal lockup
The default, wherever there's room for the name
Stacked lockup
Square spaces, like social avatars and table tents
Mark only
Small sizes: favicons, app icons, the corner of a print
Colours
- Ink
- Hex
- #111318
- RGB
- 17, 19, 24
- CMYK
- 29, 21, 0, 91
- Token
- --foreground (light) / --background (dark)
- Dune orange
- Hex
- #E4572E
- RGB
- 228, 87, 46
- CMYK
- 0, 62, 80, 11
- Token
- --brand
- White
- Hex
- #FFFFFF
- RGB
- 255, 255, 255
- CMYK
- 0, 0, 0, 0
- Token
- --surface (light)
- QR grey on light
- Hex
- #5B606B
- RGB
- 91, 96, 107
- CMYK
- 15, 10, 0, 58
- Token
- --muted (light)
- QR grey on dark
- Hex
- #A3A8B3
- RGB
- 163, 168, 179
- CMYK
- 9, 6, 0, 30
- Token
- --muted (dark)
CMYK values are approximate. For print, ask the printer to match the hex value.
Typeface
Klurster QR
Manrope: "Klurster" in ExtraBold (800), "QR" in Medium (500). The logo files have outlined text, so they work without the font installed.
"Powered by" badge
Small, on every print template and at the foot of every scan page.
Usage
- Clear space
- Keep empty space around the logo at least the width of one corner square, on every side.
- Minimum size
- Horizontal lockup: 24 px tall on screen, 8 mm in print. Mark: 16 px on screen, 5 mm in print.
- Backgrounds
- Colour on white or light backgrounds, reversed on dark ones. Black or white for one-colour print and over photos.
- Don't
- Redraw, recolour, stretch, rotate or add effects to the logo, or set the name in another typeface.